Monday, October 20, 2008

I love KYURII. REALLY.
But it's times like this that makes me feel that the online shop
is not being very consumer-oriented in their marketing tactics.
Many other online shops are charging much lesser than KYURII
for their clothes and offering free postage if shoppers added
the link of the shop on their personal blogs.

Look at what I just received in my mailbox.


"Dear girls,

How to get free delivery?
Simply refer your friends to KYURII and get a chance to enjoy free
postages on your purchases!

You get to enjoy a month of free delivery if your referred friends
make their first purchase of 3 items with KYURII each.
The more friends you refer, the more you will enjoy! As for your
friends, she will get to enjoy free delivery on her first purchase as
well!

Eg.
Friend 1 - purchase of 3 items (1st month of free delivery for you)
Friend 2 - purchase of 3 items (2nd month of free delivery for you) and so on

To register for this referral programme, simply click "Reply" to this
email and send us your friends' details. We will spread the news to
them.

Kyurii Customer Name:
(pls indicate the name in which you register with Kyurii account)

Name Email
Friend 1
Friend 2
Friend 3
Friend 4
Friend 5
And more are welcomed

Just some notes:
To enjoy this promotion, the person who refers a friend needs to be
an existing customer with a Kyurii account and should have made at
least one purchase with Kyurii before.
The referral friends need to be NEW customers of Kyurii and whom do
not have an account with Kyurii yet.
The maximum free delivery period for this promotion is 6 months.
This promotion is not valid for purchase of Flea Market items.
Promotion starts from 20Oct to 30Nov 2008 and will not be backdated
or extended.

We thank you for your kind support! Have a good week!

Love,
Miss Kyurii"


I could swear that it's highly unlikely that anyone is gonna receive
this "premium service" they provide. The free postage may work
on a shopper who purchases 3 items herself, but how do you expect
her to find a friend who will buy 3 items as well when the shop is
selling stuff higher than market rate? To think they even attempted
to set an excited tone in the mail and had the word "Simply" in the
second sentence.

This email is almost like a spam to me. Irrelevant and ridiculous.

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