develop concepts for their television commercial and events.
Television Commercial
As you all may have noticed, Red Bull has been using comic
strips in their tvc and their style of story telling is that
they do not try to explain the product benefits rationally.
They want to entertain in a witty, non-conformistic, anti-
authoritan, ironic and smart way. They want to avoid stories
are mostly predictable and smell like advertising.
So I came up with an idea and thank goodness, everyone in my
company likes it. I really hope Red Bull picks it up.
Ps. Before you guys click on the storyboard, note that the
string of birds are queuing in front of a Red Bull vending
machine.
I have forgotten to add in the last frame that supposedly
shows the Red Bull logo and the Tagline that reads 'Red Bull
gives you wings/No Red Bull, No wings"
If you are observant enough, u should have noticed that the
birds which fail to get their hands on Red Bull are all
flightless birds.
Event
My idea of the event is actually to get a troop of rowdy, loud,
crazy and partying mascots (pp dressed in red bull costumes) to
hijack offices, pubs,classes, foodcourts in a group of 10 and
offer free chicken wings to people. They will adopt the signature
reckless tone of Jackass.
Take note that I intend to make this event a completely random
and unannounced one. Nothing is really planned. No one else
should be aware of this event, except for Red Bull. Not the lecturer,
boss nor the pub owner. And the tagline 'Red Bull gives you wings'
will be printed at the back of the mascot.
So try to imagine that you are in the midst of a lecture or work
in the office when a bunch of disruptive and crazy red bulls come
barging into the lecture theatres or office to give away piping
hot fried chicken wings as a free treat without providing any
explanation. And later they leave as abruptly as they come.
Let me know your thoughts to this idea cuz I love it!
9 comments:
Nice comic drawings!
Very funny.
But last few boxes meant to have dialogue? Because the words are kind of small.
Maybe the penguin with the *shrugs* action will be enough to express his feelings?
Cheers
hey i think its pretty good, it has meaning and goes well with Red bull's "Red bull give you wings" but the comic seems too "arty" to be accepted by the main stream crowd? just what i feel.
Mel : Maybe the penguin with the *shrugs* action will be enough to express his feelings?
>>> haha i'd like to have a closing dialogue that shows the nonchalence of the penguin haha. thanks!!!!
Edmund: hey i think its pretty good, it has meaning and goes well with Red bull's "Red bull give you wings" but the comic seems too "arty" to be accepted by the main stream crowd? just what i feel.
>>> oh oh cos it's just a scam.red bull will def use their illustrator.i'm only doing the sketch to show them the plot. thanks!!!!
i think u should just recommend yourself as the new endorsement for redbull. u will be the new face of redbull.
yeah, just come out with something like this http://www.youtube.com/watch?v=wlCcFiECUFo
Love the event's concept... very creative and out of the box, will definitely create a lasting impression. :)
hey sorry forgot to leave a comment here after so many days...i thk its quite nice but then after seeing it again it feels lyk there are too many drawings le..people may not be so patient to spend the time to read it....i thk....
wee: hey sorry forgot to leave a comment here after so many days...i thk its quite nice but then after seeing it again it feels lyk there are too many drawings le..people may not be so patient to spend the time to read it....i thk....
>>> wah i'm glad you know it's been so many days! ya i noticed there are too many drawings but since the ad is illustrated, i guess once Red Bull got their illustrator to consolidate the frames, it wouldn't look as slow as compared to this one :D
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